Product Designer with an architectural background, focused on systems thinking, complex transactional ecosystems, and data-informed product strategy.
Currently shaping enterprise tools, internal sales platforms, and B2B commerce at Cosentino (€1.4B global revenue).
I approach digital products with an architectural mindset: understanding the invisible structural forces, business models, technical constraints, data latency, and human workarounds, before committing to pixels.
At Cosentino, I lead design initiatives across our multi-channel transactional landscape. That means auditing multi-million-euro platforms through mixed research (combining quantitative telemetry with on-site workshop visits), designing scalable internal operating systems for our sales force, and transforming complex B2B workflows into intuitive, low-friction experiences.
Previously, I facilitated candidate discovery sprints and qualitative research at Amadeus IT Group, helping leadership redirect strategic investments from emerging tech hype toward authentic developer touchpoints.
Product Designer — Cosentino
Nov 2023 – Present · Full-time · Hybrid-Almería
Leading product design across enterprise digital platforms (eCosentino, Smart Connect 360, C·Top). Driving qualitative and quantitative discovery, service blueprinting, and the evolution of our multi-brand design system with Figma variables.
At Cosentino, I lead design initiatives across our multi-channel transactional landscape. That means auditing multi-million-euro platforms through mixed research (combining quantitative telemetry with on-site workshop visits), designing scalable internal operating systems for our sales force, and transforming complex B2B workflows into intuitive, low-friction experiences.
UX Researcher (Freelancer) — UMiles
Sep 2023 – Oct 2023 · Remote
User discovery & synthesis: Authored discovery reports, personas, and happy-path service frameworks from qualitative interviews with premium target audiences.
UX Researcher (Practicum) — Amadeus IT Group
Mar 2023 – Jul 2023 · Madrid
Conducted international qualitative research and facilitated remote and in-person design sprints across five tech hubs (India, UK, France, Turkey, Bulgaria). Presented strategic recommendations directly to the CEO Office.
Product Designer — Biyectiva Technology
May 2022 – Oct 2022 · Cartagena
Led stakeholder discovery and product design for a citizen participation digitalization platform. Established internal product operations, cross-functional collaboration frameworks, and the startup's foundational organizational design.